I’ve been working on a tool called Mochi – a Reddit content scheduler and strategist built specifically for people who are trying to grow their product or brand without spamming or burning accounts.
Most social media schedulers treat Reddit like Twitter, but it’s a very different ecosystem:
Timing matters more.
Tone matters a lot.
Context is everything.
And subreddit rules can get you banned fast if you're careless.
I got frustrated watching teams (including my own) miss key engagement moments on Reddit. We'd either be too late to respond to relevant posts or end up posting in the wrong way, in the wrong place, at the wrong time.
So I built Mochi to:
Monitor chosen subreddits for rising posts worth engaging with
Analyze engagement patterns to figure out what type of content works
Build weekly content strategies based on your goals (e.g. warm up an account vs. light brand mentions)
Schedule posts/comments in advance while following subreddit-specific guidelines
It’s already helping early users cut through the noise and be present on Reddit without living on Reddit.
If you want early access (we’re rolling it out slowly), the waitlist is open now. Early users will get a better launch price and a direct say in feature prioritization.
Would love your feedback, especially if you're in SaaS, indie hacking, or handle brand growth through content/community.
(And I’m happy to answer anything about how it works technically too.)
It's disappointing that people kill good things with bots. Reddit is too far gone for it to be your specific fault, you're just adding to the enshittification pile.
Hey HN!
I’ve been working on a tool called Mochi – a Reddit content scheduler and strategist built specifically for people who are trying to grow their product or brand without spamming or burning accounts.
Most social media schedulers treat Reddit like Twitter, but it’s a very different ecosystem:
Timing matters more.
Tone matters a lot.
Context is everything.
And subreddit rules can get you banned fast if you're careless.
I got frustrated watching teams (including my own) miss key engagement moments on Reddit. We'd either be too late to respond to relevant posts or end up posting in the wrong way, in the wrong place, at the wrong time.
So I built Mochi to:
Monitor chosen subreddits for rising posts worth engaging with
Analyze engagement patterns to figure out what type of content works
Build weekly content strategies based on your goals (e.g. warm up an account vs. light brand mentions)
Schedule posts/comments in advance while following subreddit-specific guidelines
It’s already helping early users cut through the noise and be present on Reddit without living on Reddit.
If you want early access (we’re rolling it out slowly), the waitlist is open now. Early users will get a better launch price and a direct say in feature prioritization.
Would love your feedback, especially if you're in SaaS, indie hacking, or handle brand growth through content/community.
(And I’m happy to answer anything about how it works technically too.)
It's disappointing that people kill good things with bots. Reddit is too far gone for it to be your specific fault, you're just adding to the enshittification pile.